The Art of Becoming a Meme Lord

Company Updates

  • I’m GOING OFF creating Instagram content right now, check it out for some dank memes @zcaddystore... here’s a sneak peek of upcoming content

    DNA Test Results are In:

    Absolutely revolutionizing the game with a home-cooked meme here folks.

  • I’m running out of inventory - again! I know it seems like maybe I’m just shit at supply chain management, but this one was a little more expected. Our manufacturer (based in China) is off for Chinese New Year, which is like Christmas on steroids. The whole country basically shuts down for 2 full weeks, and it’s just ending now. So getting more inventory ASAP (and will know in the future to plan around the holiday!)

Rob's Reflections

So I guess my reality is just social media now? 

I’m no self-help nut, but I have a soft spot for Tony Robbins. And this quote is so spot-on for me - what we focus on becomes our reality.

I’m new to creating social media content, and it’s hard for me. But as I’ve been focusing on it the past couple weeks, it’s starting to come more naturally. I’m starting to think in memes. Memes are becoming my reality. 

Which is great for the purpose of making content, but to be honest, I don’t know that I love it. There’s an internal struggle between the part of me that wants to be a meme-lord up to date on the latest trends and the part of me that thinks social media is fucking us all in the head. 

The other issue is that Instagram is an unforgiving place. You get instant feedback on my posts, and those reels that only get 10 views then sit on my public profile signaling to everyone who visits that “Oh damn he must have shit the bed with that one” (definitely what people think and not my brain just making up stories), 

And sometimes I feel like a stranger in a strange land. For example, look at one of the biggest Zyn influencers out there, @freezertarps… He literally speaks a different language than I do. Take a look at this verbatim transcript from one of his videos:
“Whats up you little fucking muckshows its Al Capones nephew Tommy two machine guns aka Akimbo Lip-Pilli Wizard I’m back here serving pics and rigging fucking games baby lets go”

What the fuck? Don’t get me wrong, it’s hilarious when he says it, but it would never occur to me to string those words and sounds together like that.

But that’s fine - I don’t have to. I’m 32, so if I started trying to be freezertarps just for content, I’d end up looking like Steve Buscemi in 30 Rock.

Hey, you don’t have to be on-trend if you can be timeless 

The point is, I’m trying to find my own voice on Instagram and in the content I produce. I’ll never be like freezertarps, but I don’t have to be. I can provide value in my own way. 

And as a shameless plug, if you’d like to follow along with that journey and see me testing and improving content right before your very eyes, follow us: @zcaddystore - it will be fun.  

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